Michigan Steps Up!'s Product

Product: Michigan Steps Up! Web site
Attributes:

• Search (can be evaluated prior to consumption):  Tips, recipes, health assessment plan, program to map out increased activity/healthy eating goals
• Experience (can be evaluated after consumption): Lack of bloated feeling, more energy, weight loss
• Credence (cannot be evaluated even after consumption): Attractiveness, healthiness

*Note: For this campaign, experience and credence attributes may not take place immediately. One of the difficulties in "selling" healthy behavior is that most of the time you cannot see or feel their benefit, and if you can, it takes too long.